Who doesn’t love talking to someone who brightens up your day? The person who, when you leave them, makes you think: ‘Wow! It was wonderful talking to them!’ 

Influence is being able to affect an action. If you inspire someone to make a decision or change a behaviour, you have influenced them.

From a business perspective, influence is key, as you can connect better with your prospective clients or customers. On an individual level, having influence within your social relationships can make your life easier and more enjoyable.

As Australian body language expert Allan Pease says, ‘Charisma is the ability to enter an unfamiliar social situation and begin to engage others in conversation. It is an acquired skill so it can be learned, enhanced and perfected’ (from People Skills for Life).

There are several qualities that stand above all others when it comes to creating a magnetic personality:

Caring: showing interest in others, being considerate and empathetic

Likeability: being easy to get on with

Trustworthiness: being honest, reliable and consistent

So maybe ask yourself for a second how you are scoring in these areas!

Also, ask yourself, how much are you letting people see the real you? The more you know who you are and show that to the world, the easier it will be for people to connect with you. You don’t have to be super-expressive or outgoing. And no, you don't have to appear to be perfect. You just have to be you and be willing to let people see who you are.

To become a magnetic person, you can just start by doing little things every day: Act confident, show optimism, be interesting, and be interested in what people have to say (in other words: be an amazing listener). That is key and it is way simpler than speaking more than the other person.

Maintain attention to detail, communicate with passion and enthusiasm. And last but not least - smile - smile a lot! No matter what you are doing, have fun. A happy person is a great person to be around. It’s contagious and infectious!

To becoming your most charismatic self!


Lots of love,


Alba Gomez is a presence and personal brand coach, keynote speaker, first impressions specialist and professional image consultant. Born in Colombia and based in Australia, she travels nationally and internationally for speaking, executive coaching, consulting and training.

Alba works with individuals and small groups right through to large corporations. She brings her client’s brand into line with their personal and professional roles, giving them the clarity and confidence to communicate and be their best. Alba uses a unique, results-orientated approach, drawing on her 14 years of experience with systems and processes as an engineer. 

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