Have you ever thought you need to change who you are to achieve your goals? Do you think you need to be fake or edit too many parts of yourself to fit in?

Believe me, I get it. I felt this way for the first 25 years of my life. Luckily I now understand so much better that being me, the whole imperfect being I am, IS my greatest strength.

Best of all, I am not exhausted anymore trying to edit so much of who I am and please those around me. 

When we speak about personal branding, we speak about the importance of consistency. And it all starts with being able to let the world see the real you. Consistency between who you are and what you stand for and what everyone gets to see. 

When you create a consistent personal brand, not only do you feel strong and confident, you also stand out. Consistency creates trust. And you know how trust is key in relationships and in your professional progression.

In episode 4 of Amplify the podcast, I explained more about how to create this consistency. 

You can listen to the new episode on Spotify, Google podcast or Apple Podcast.  Or you can also watch them on YouTube

The episodes are short and right to the point with some practical tools you can implement straight away.

To creating consistency!


Lots of love,


Alba Gomez is a presence and personal brand coach, keynote speaker, first impressions specialist and professional image consultant. Born in Colombia and based in Australia, she travels nationally and internationally for speaking, executive coaching, consulting and training.

Alba works with individuals and small groups right through to large corporations. She brings her client’s brand into line with their personal and professional roles, giving them the clarity and confidence to communicate and be their best. Alba uses a unique, results-orientated approach, drawing on her 14 years of experience with systems and processes as an engineer. 

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