As a new year begins and so do the good intentions. You might be thinking, this is the year I am going to start building or growing my personal brand.
Personal branding is a concept we have been listening to for a while and even though there are some misconceptions about it, most people know the importance of Amplifying who they are and how they show up in the world.
Today I wanted to share a few steps to get you started either reviewing what you have been creating or just simply getting started from scratch on your Personal brand journey.
What is your personal brand now? Whether you have been working on developing one or not, your personal brand is out there. So let's get clear on what is it at the moment. Google yourself and check what comes up on all, images, videos and score yourself.
How do people perceive you? Ask 3 close people to you, but not direct family what are the 3 adjectives they would use to describe you.
How do you want to be perceived? Now sit down and reflect on the professional experiences you had last year. In 2023 how would you want people to think about you? Pick 3 - 5 adjectives.
What is next? Comparate this list with the feedback you got from others. Pick 3 main actions you can take in the next 2-3 months that can help you adjust the impressions you are creating with how you want to be seen by the world.
Fill in the knowledge gap. Identify any gaps in knowledge and choose a way to fill those gaps if needed to be able to start taking action and amplifying your personal brand.
Communicating your personal brand. Choose a way to share more of who you are and the value you bring to the table. Choose a platform. It can be LinkedIn, professional speaking, writing a book, sharing your strengths more or simply speaking up at meetings.
If you feel like going a bit deeper, you can download my FREE Personal brand checklist. Go to my website and just fill in the details in the pop-up box that you will see after being there for a few seconds.
To a fantastic January!
Lots of love,
Alba Gomez is a presence and personal brand coach, keynote speaker, first impressions specialist and professional image consultant. Born in Colombia and based in Australia, she travels nationally and internationally for speaking, executive coaching, consulting and training.
Alba works with individuals and small groups right through to large corporations. She brings her client’s brand into line with their personal and professional roles, giving them the clarity and confidence to communicate and be their best. Alba uses a unique, results-orientated approach, drawing on her 14 years of experience with systems and processes as an engineer.
