Most of us experience fear of being judged, being found out that we're not good enough, or not being perfect. As a result, we live our lives editing who we are and what we say, what we wear, or simply hiding.
Do you realise that you will be judged no matter what you do or say? People will have an opinion of you no matter what. The best thing I have learned is that people's opinions are not a reflection of me, but of themselves. Read that again ;)
I really wish I had known that before. When I got that, I decided to stop living my life for others, and lived for myself instead. That was when I became the most authentic and real version of who I am today.
Of course, your reputation is important, and yes I specialize in helping people create powerful impressions. It's one thing to understand the science of how our brain works when it comes to perceptions, it's quite another to change or edit who we are. The second one, I stand against completely.
You want people thinking and talking about you when you are not in the room. And those words they use to describe you are what your personal brand is. You must understand what your brand is telling the world and make sure you are seen for the value you have to offer.
You can't have a personal brand without the personal component. Your personality and how you communicate are as important as how competent you are at what you do.
To build a stand-out personal brand, you must step up into the spotlight, become a bit more vulnerable and take yourself out of your comfort zone. I know this can sound terrifying to some of you, but it is the only way in which you can go to your next level or become your best version. And if you are reading this, I know you want that for yourself.
I have had the privilege to guide many men and women through this process. I have actually lived it myself especially when I made the jump from my corporate career as an engineer to starting my new business in a new country and a new language (let's talk about horrifying fear and uncertainty...)
So I know it is possible to go from being stuck, confused, unsure, non-confident and invisible, to stepping out and up into the limelight. It's a very exciting process! It can change not only the results you get in your career and business, but it can actually change how you experience life.
If you’ve been looking for expert advice and a step-by-step game plan for closing this first half of the year on a high, I recommend you check out my new Amplify your personal brand session. Last 3 days at an incredible discounted price. Save $200
If this sounds like you, then I’d love to help you move forward. Just hit Comment and I will answer your questions. Or you can go directly and book your session here
Lots of love,
Alba Gomez is a presence and personal brand coach, keynote speaker, first impressions specialist and professional image consultant. Born in Colombia and based in Australia, she travels nationally and internationally for speaking, executive coaching, consulting and training.
Alba works with individuals and small groups right through to large corporations. She brings her client’s brand into line with their personal and professional roles, giving them the clarity and confidence to communicate and be their best. Alba uses a unique, results-orientated approach, drawing on her 14 years of experience with systems and processes as an engineer.
